Why Writing A Book Increases Credibility

We all know that writing a book is hard. It takes a lot of work and a lot of grueling hours and focus. But it leaves a legacy that nobody can ever take away.

It becomes a timeless treasure on your side. Writing a book improves your credibility in your field of expertise. So what exactly is credibility? Well, the dictionary definition of credibility is quality of being trusted and believed in. So credibility is like investment in the bank.

 The single most important factor in building credibility is how others perceive you. Specifically, how they perceive your actions. So credibility is not built on intentions. That being said, What better action to build credibility than writing a book.

A book raises your visibility and gets media coverage. Writing a book is an incredibly powerful and effective way to measure your credibility. Becoming an author will instantly establish you as THE expert, not a expert, but THE expert in your field. By writing a book:

• It gives you access to television studios
• Media pages
• Speaking events
• And in people’s minds

That’s a powerful thing. It gives you access to people’s minds. How many people have you seen get a lot of attention simply because they wrote a book? Even if you knew more than them, or you were smarter than them, they got the attention that you didn’t. Why do you think that is? It’s because they wrote a book.

Look, if you want visibility in your field, and media coverage, being as an authority and expert is key to this. And the way you do that is by writing a book. Once you’ve written your book, here are three ways for you to promote or use your book.

You can launch your book with workshops and group teaching.

You can take chapters from your book that you wrote and teach information by holding a workshop. It depends on how much you want to teach and how long you want the workshop to be. It can be a 30 minute workshop, a 45 minute workshop or an hour workshop. It’s all up to you how long you want to hold your workshop.

Businesses can bring you in to teach your knowledge to their employees and to train them for a day or a series of days. It’s really easy to get relatively larger businesses to pay you to come in to teach a one day workshop to their employees about what you know. Why? Because few people take the time nowadays, to read all the way through a book.

Most people don’t even read. So it’s best if you can get in some kind of way through a workshop, or through a business and teach your book. So if businesses get the person who wrote the book, to come in, and give a speech, to answer all questions for a day, you can really teach your stuff. 

Use Social Media to promote your book.

Facebook has over 1 billion, that’s billion with a “b” so it should be a no-brainer part of your marketing strategy. Start by creating a business page or a group page to market your book. The reason why you want to create a business page or group page and not a personal page to market your book is because you can track your analytics on those two pages. Plus, you want to build up a community around your work and not your personal activities.

And another great way to market your book on Facebook is to use the header section on your page. You know the cover that you put up on your Facebook page. You need to take full advantage of that prime real estate area. Your cover photo is a great area that you can use to market your book or any other thing that you might want to market on your page. So use this space responsibly.

On your cover header you have 851 x 350 pixels worth a space to market your book.  So you want to use this space to show off an image of your book. You can also promote a giveaway here on your cover page. You can give away two free chapters of your book for exchange for an email address. That way you can build your email list. I think that’s a great idea, and a great way to market your book.

Once you written your blog post, make sure you post it on your website. Then share that blog to all social media channels. Share it to Twitter, LinkedIn, Instagram, Pinterest, and any other social media channel that you can think of.

And also, you could share your blog to other article sites, like Medium or Huffington Post. There are a lot of other places that you can find to share your article to. Also, you can also send that blog to other places that accept blog posts.  Get on as many podcasts interviews as you can and promote your book there. Or better yet, you can start your own podcast and promote your book. Or you can take that blog post and do an audio version of that blog post and take that audio version and upload it to into iTunes.  And you can take that blog post and you can create a video and upload it to YouTube. And also make sure that you join some reader groups on Facebook and promote your book that way.

I hope you can see the value and credibility of what writing a book can do for you. Before you know it, you might be the next well known author.