“Before anything else, preparation is the key to success.” – Alexander Graham Bell

 

 

There are 2 ways that you can get speaking gigs.

You go to them for speaking gigs which means you send out emails, make cold calls, follow -up on the phone calls. So you are doing everything by yourself.

Or you can have people seek you out. That could be adwords, referreals, social media etc. 

 

This is where your speaker website comes into play.

 

Your website is your calling card and marketing material.  It lets meeting planners know what you talk about. Instead of you going out looking for speaking gigs, your website does all of the work for you,

 It positons you as the expert in your speaking field. By having the correct information on your website, it let’s the meeting planner know if you are the right speaker for them. 

 

Your positioning should be precise and clear that when a meeting planner reads your webisite they can say that yes this is my audience and you are who they are looking for.

Testimonials

Testimonials serve and testify your credibility of what you can accomplish for your audiences while on stage. They also help reinforce the importance and impact of your content, helping event organizers to see that you’re knowledgeable and engaging.

 

Meeting planners and event bookers will get to see proof of how working with you adds value of investing in your session. When adding testimonials to your website, make sure that you spread them throughout your website and not just on one page. Such as your homepage, your media page, your about me page, and elsewhere.

 

Speaker Support Consultant

Deborah Northcutt is the CEO of www.FreeYouUpVA.com.  I am a Speaker Support Consultant who helps new and aspiring speakers find their ideal speaking opportunities. I help free you up to speak so that you can make more money and live the life that you dreamed of.

 

Join my Facebook community for speakers Speaker Support Association of America.

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